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Update apps/marketing/content/blog/why-i-started-documenso.mdx

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Co-authored-by: Adithya Krishna  <aadithya794@gmail.com>
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@ -53,7 +53,7 @@ Building a company is so complex, it can’t be planned out. Basing it on great
Roughly 13 years ago, I was launching my first product. We obviously wanted SSL encryption on the product site, so I had to buy an SSL certificate. ~$200ish, 2 years validity, from VeriSign I think. Apart from it being ridiculously complicated to get, even back then it bothered me, that we had basically paid for $200 for what is essentially a long number, someone generated. SSL wasn’t even that widespread back then, because it was mainly considered important for e-commerce, no wonder considering it cost so much. “Why would I encrypt a blog?”. Fast forward to today, and everyone can get a free SSL cert courtesy of Let’s Encrypt and browsers block unencrypted sites. Mostly even build into hosting platforms so you barely even notice as a developer.
I had forgotten all about that story until I realized, this is where signing is today. A global need, fullfilled only by closed ecosystem, not really state-of-the-art companies, leading to, let’s call it steep prices. I had for so long considered Let’s Encrypt a pillar of the open internet, that I forgot that they weren’t always there. One day someone said, let’s make the internet better. Signing is another domain, that should have had an open ecosystem for a long time. Another parallel to that story is the fact that the cryptographic certificates you need for document signing are also stuck in the “pre Let’s Encrypt world”. Free document signing certificates via "Let’s Sign" are now another todo on the [longterm roadmap](https://documen.so/roadmap) list for open signing ecossytem. Actually effecting this change in any way, is a huge driver for me, personally.
I had forgotten all about that story until I realized, this is where signing is today. A global need, fulfilled only by closed ecosystem, not really state-of-the-art companies, leading to, let’s call it steep prices. I had for so long considered Let’s Encrypt a pillar of the open internet, that I forgot that they weren’t always there. One day someone said, let’s make the internet better. Signing is another domain, that should have had an open ecosystem for a long time. Another parallel to that story is the fact that the cryptographic certificates you need for document signing are also stuck in the “pre Let’s Encrypt world”. Free document signing certificates via "Let’s Sign" are now another to-do on the [longterm roadmap](https://documen.so/roadmap) list for the open signing ecosystem. Effecting this change in any way is a huge driver for me.
Apart from my personal gripes with the coporate certificate industry, I always found encryption fascinating. It’s such a fundamental force in society when you think about it: Secure Communication, Secure Commerce and even internet native money (Bitcoin) was created using a bit of smart math. All these examples are expressions of very fundamental human behaviours, that should be enabled and protected by open infrastructures.