feat: add website cta (#1007)

![hover](https://github.com/documenso/documenso/assets/25515812/9132ef8c-f956-4370-8e20-cc01bc196664)

![notover](https://github.com/documenso/documenso/assets/25515812/a12e72f0-84eb-43bd-bb95-828fef8e8819)

apps/marketing/contentlayer.config.ts

@@ -12,6 +12,7 @@ export const BlogPost = defineDocumentType(() => ({
     authorName: { type: 'string', required: true },
     authorImage: { type: 'string', required: false },
     authorRole: { type: 'string', required: true },
+    cta: { type: 'boolean', required: false, default: true },
   },
   computedFields: {
     href: { type: 'string', resolve: (post) => `/${post._raw.flattenedPath}` },

apps/marketing/src/app/(marketing)/blog/[post]/page.tsx

@@ -7,6 +7,8 @@ import { ChevronLeft } from 'lucide-react';
 import type { MDXComponents } from 'mdx/types';
 import { useMDXComponent } from 'next-contentlayer/hooks';
 
+import { CallToAction } from '~/components/(marketing)/call-to-action';
+
 export const dynamic = 'force-dynamic';
 
 export const generateMetadata = ({ params }: { params: { post: string } }) => {
@@ -42,53 +44,57 @@ export default function BlogPostPage({ params }: { params: { post: string } }) {
   const MDXContent = useMDXComponent(post.body.code);
 
   return (
-    <article className="prose dark:prose-invert mx-auto py-8">
-      <div className="mb-6 text-center">
-        <time dateTime={post.date} className="text-muted-foreground mb-1 text-xs">
-          {new Date(post.date).toLocaleDateString()}
-        </time>
+    <div>
+      <article className="prose dark:prose-invert mx-auto py-8">
+        <div className="mb-6 text-center">
+          <time dateTime={post.date} className="text-muted-foreground mb-1 text-xs">
+            {new Date(post.date).toLocaleDateString()}
+          </time>
 
-        <h1 className="text-3xl font-bold">{post.title}</h1>
+          <h1 className="text-3xl font-bold">{post.title}</h1>
 
-        <div className="not-prose relative -mt-2 flex items-center gap-x-4 border-b border-t py-4">
-          <div className="bg-foreground h-10 w-10 rounded-full">
-            {post.authorImage && (
-              <img
-                src={post.authorImage}
-                alt={`Image of ${post.authorName}`}
-                className="bg-foreground/10 h-10 w-10 rounded-full"
-              />
-            )}
-          </div>
+          <div className="not-prose relative -mt-2 flex items-center gap-x-4 border-b border-t py-4">
+            <div className="bg-foreground h-10 w-10 rounded-full">
+              {post.authorImage && (
+                <img
+                  src={post.authorImage}
+                  alt={`Image of ${post.authorName}`}
+                  className="bg-foreground/10 h-10 w-10 rounded-full"
+                />
+              )}
+            </div>
 
-          <div className="text-sm leading-6">
-            <p className="text-foreground text-left font-semibold">{post.authorName}</p>
-            <p className="text-muted-foreground">{post.authorRole}</p>
+            <div className="text-sm leading-6">
+              <p className="text-foreground text-left font-semibold">{post.authorName}</p>
+              <p className="text-muted-foreground">{post.authorRole}</p>
+            </div>
           </div>
         </div>
-      </div>
 
-      <MDXContent components={mdxComponents} />
+        <MDXContent components={mdxComponents} />
 
-      {post.tags.length > 0 && (
-        <ul className="not-prose flex list-none flex-row space-x-2 px-0">
-          {post.tags.map((tag, i) => (
-            <li
-              key={`tag-${i}`}
-              className="bg-muted hover:bg-muted/60 text-foreground relative z-10 whitespace-nowrap rounded-full px-3 py-1.5 text-sm font-medium"
-            >
-              {tag}
-            </li>
-          ))}
-        </ul>
-      )}
+        {post.tags.length > 0 && (
+          <ul className="not-prose flex list-none flex-row space-x-2 px-0">
+            {post.tags.map((tag, i) => (
+              <li
+                key={`tag-${i}`}
+                className="bg-muted hover:bg-muted/60 text-foreground relative z-10 whitespace-nowrap rounded-full px-3 py-1.5 text-sm font-medium"
+              >
+                {tag}
+              </li>
+            ))}
+          </ul>
+        )}
 
-      <hr />
+        <hr />
 
-      <Link href="/blog" className="text-muted-foreground flex items-center hover:opacity-60">
-        <ChevronLeft className="mr-2 h-6 w-6" />
-        Back to all posts
-      </Link>
-    </article>
+        <Link href="/blog" className="text-muted-foreground flex items-center hover:opacity-60">
+          <ChevronLeft className="mr-2 h-6 w-6" />
+          Back to all posts
+        </Link>
+      </article>
+
+      {post.cta && <CallToAction className="mt-8" utmSource={`blog__${params.post}`} />}
+    </div>
   );
 }

apps/marketing/src/app/(marketing)/open/page.tsx

@@ -7,6 +7,7 @@ import { getUserMonthlyGrowth } from '@documenso/lib/server-only/user/get-user-m
 import { FUNDING_RAISED } from '~/app/(marketing)/open/data';
 import { MetricCard } from '~/app/(marketing)/open/metric-card';
 import { SalaryBands } from '~/app/(marketing)/open/salary-bands';
+import { CallToAction } from '~/components/(marketing)/call-to-action';
 
 import { BarMetric } from './bar-metrics';
 import { CapTable } from './cap-table';
@@ -141,114 +142,118 @@ export default async function OpenPage() {
   const MONTHLY_USERS = await getUserMonthlyGrowth();
 
   return (
-    <div className="mx-auto mt-6 max-w-screen-lg sm:mt-12">
-      <div className="flex flex-col items-center justify-center">
-        <h1 className="text-3xl font-bold lg:text-5xl">Open Startup</h1>
+    <div>
+      <div className="mx-auto mt-6 max-w-screen-lg sm:mt-12">
+        <div className="flex flex-col items-center justify-center">
+          <h1 className="text-3xl font-bold lg:text-5xl">Open Startup</h1>
 
-        <p className="text-muted-foreground mt-4 max-w-[60ch] text-center text-lg leading-normal">
-          All our metrics, finances, and learnings are public. We believe in transparency and want
-          to share our journey with you. You can read more about why here:{' '}
-          <a
-            className="font-bold"
-            href="https://documenso.com/blog/pre-seed"
-            target="_blank"
-            rel="noreferrer"
-          >
-            Announcing Open Metrics
-          </a>
-        </p>
-      </div>
-
-      <div className="mt-12 grid grid-cols-12 gap-8">
-        <div className="col-span-12 grid grid-cols-4 gap-4">
-          <MetricCard
-            className="col-span-2 lg:col-span-1"
-            title="Stargazers"
-            value={stargazersCount.toLocaleString('en-US')}
-          />
-          <MetricCard
-            className="col-span-2 lg:col-span-1"
-            title="Forks"
-            value={forksCount.toLocaleString('en-US')}
-          />
-          <MetricCard
-            className="col-span-2 lg:col-span-1"
-            title="Open Issues"
-            value={openIssues.toLocaleString('en-US')}
-          />
-          <MetricCard
-            className="col-span-2 lg:col-span-1"
-            title="Merged PR's"
-            value={mergedPullRequests.toLocaleString('en-US')}
-          />
-        </div>
-
-        <TeamMembers className="col-span-12" />
-
-        <SalaryBands className="col-span-12" />
-
-        <FundingRaised data={FUNDING_RAISED} className="col-span-12 lg:col-span-6" />
-
-        <CapTable className="col-span-12 lg:col-span-6" />
-
-        <BarMetric<EarlyAdoptersType>
-          data={EARLY_ADOPTERS_DATA}
-          metricKey="earlyAdopters"
-          title="Early Adopters"
-          label="Early Adopters"
-          className="col-span-12 lg:col-span-6"
-          extraInfo={<OpenPageTooltip />}
-        />
-
-        <BarMetric<StargazersType>
-          data={STARGAZERS_DATA}
-          metricKey="stars"
-          title="Github: Total Stars"
-          label="Stars"
-          className="col-span-12 lg:col-span-6"
-        />
-
-        <BarMetric<StargazersType>
-          data={STARGAZERS_DATA}
-          metricKey="mergedPRs"
-          title="Github: Total Merged PRs"
-          label="Merged PRs"
-          chartHeight={300}
-          className="col-span-12 lg:col-span-6"
-        />
-
-        <BarMetric<StargazersType>
-          data={STARGAZERS_DATA}
-          metricKey="forks"
-          title="Github: Total Forks"
-          label="Forks"
-          chartHeight={300}
-          className="col-span-12 lg:col-span-6"
-        />
-
-        <BarMetric<StargazersType>
-          data={STARGAZERS_DATA}
-          metricKey="openIssues"
-          title="Github: Total Open Issues"
-          label="Open Issues"
-          chartHeight={300}
-          className="col-span-12 lg:col-span-6"
-        />
-
-        <MonthlyTotalUsersChart data={MONTHLY_USERS} className="col-span-12 lg:col-span-6" />
-        <MonthlyNewUsersChart data={MONTHLY_USERS} className="col-span-12 lg:col-span-6" />
-
-        <Typefully className="col-span-12 lg:col-span-6" />
-
-        <div className="col-span-12 mt-12 flex flex-col items-center justify-center">
-          <h2 className="text-2xl font-bold">Where's the rest?</h2>
-
-          <p className="text-muted-foreground mt-4 max-w-[55ch] text-center text-lg leading-normal">
-            We're still working on getting all our metrics together. We'll update this page as soon
-            as we have more to share.
+          <p className="text-muted-foreground mt-4 max-w-[60ch] text-center text-lg leading-normal">
+            All our metrics, finances, and learnings are public. We believe in transparency and want
+            to share our journey with you. You can read more about why here:{' '}
+            <a
+              className="font-bold"
+              href="https://documenso.com/blog/pre-seed"
+              target="_blank"
+              rel="noreferrer"
+            >
+              Announcing Open Metrics
+            </a>
           </p>
         </div>
+
+        <div className="mt-12 grid grid-cols-12 gap-8">
+          <div className="col-span-12 grid grid-cols-4 gap-4">
+            <MetricCard
+              className="col-span-2 lg:col-span-1"
+              title="Stargazers"
+              value={stargazersCount.toLocaleString('en-US')}
+            />
+            <MetricCard
+              className="col-span-2 lg:col-span-1"
+              title="Forks"
+              value={forksCount.toLocaleString('en-US')}
+            />
+            <MetricCard
+              className="col-span-2 lg:col-span-1"
+              title="Open Issues"
+              value={openIssues.toLocaleString('en-US')}
+            />
+            <MetricCard
+              className="col-span-2 lg:col-span-1"
+              title="Merged PR's"
+              value={mergedPullRequests.toLocaleString('en-US')}
+            />
+          </div>
+
+          <TeamMembers className="col-span-12" />
+
+          <SalaryBands className="col-span-12" />
+
+          <FundingRaised data={FUNDING_RAISED} className="col-span-12 lg:col-span-6" />
+
+          <CapTable className="col-span-12 lg:col-span-6" />
+
+          <BarMetric<EarlyAdoptersType>
+            data={EARLY_ADOPTERS_DATA}
+            metricKey="earlyAdopters"
+            title="Early Adopters"
+            label="Early Adopters"
+            className="col-span-12 lg:col-span-6"
+            extraInfo={<OpenPageTooltip />}
+          />
+
+          <BarMetric<StargazersType>
+            data={STARGAZERS_DATA}
+            metricKey="stars"
+            title="Github: Total Stars"
+            label="Stars"
+            className="col-span-12 lg:col-span-6"
+          />
+
+          <BarMetric<StargazersType>
+            data={STARGAZERS_DATA}
+            metricKey="mergedPRs"
+            title="Github: Total Merged PRs"
+            label="Merged PRs"
+            chartHeight={300}
+            className="col-span-12 lg:col-span-6"
+          />
+
+          <BarMetric<StargazersType>
+            data={STARGAZERS_DATA}
+            metricKey="forks"
+            title="Github: Total Forks"
+            label="Forks"
+            chartHeight={300}
+            className="col-span-12 lg:col-span-6"
+          />
+
+          <BarMetric<StargazersType>
+            data={STARGAZERS_DATA}
+            metricKey="openIssues"
+            title="Github: Total Open Issues"
+            label="Open Issues"
+            chartHeight={300}
+            className="col-span-12 lg:col-span-6"
+          />
+
+          <MonthlyTotalUsersChart data={MONTHLY_USERS} className="col-span-12 lg:col-span-6" />
+          <MonthlyNewUsersChart data={MONTHLY_USERS} className="col-span-12 lg:col-span-6" />
+
+          <Typefully className="col-span-12 lg:col-span-6" />
+
+          <div className="col-span-12 mt-12 flex flex-col items-center justify-center">
+            <h2 className="text-2xl font-bold">Where's the rest?</h2>
+
+            <p className="text-muted-foreground mt-4 max-w-[55ch] text-center text-lg leading-normal">
+              We're still working on getting all our metrics together. We'll update this page as
+              soon as we have more to share.
+            </p>
+          </div>
+        </div>
       </div>
+
+      <CallToAction className="mt-12" utmSource="open-page" />
     </div>
   );
 }

apps/marketing/src/components/(marketing)/call-to-action.tsx

@@ -0,0 +1,31 @@
+import Link from 'next/link';
+
+import { NEXT_PUBLIC_WEBAPP_URL } from '@documenso/lib/constants/app';
+import { Button } from '@documenso/ui/primitives/button';
+import { Card, CardContent } from '@documenso/ui/primitives/card';
+
+type CallToActionProps = {
+  className?: string;
+  utmSource?: string;
+};
+
+export const CallToAction = ({ className, utmSource = 'generic-cta' }: CallToActionProps) => {
+  return (
+    <Card spotlight className={className}>
+      <CardContent className="flex flex-col items-center justify-center p-12">
+        <h2 className="text-center text-2xl font-bold">Join the Open Signing Movement</h2>
+
+        <p className="text-muted-foreground mt-4 max-w-[55ch] text-center leading-normal">
+          Create your account and start using state-of-the-art document signing. Open and beautiful
+          signing is within your grasp.
+        </p>
+
+        <Button className="mt-8 rounded-full no-underline" size="lg" asChild>
+          <Link href={`${NEXT_PUBLIC_WEBAPP_URL()}/signup?utm_source=${utmSource}`} target="_blank">
+            Get started
+          </Link>
+        </Button>
+      </CardContent>
+    </Card>
+  );
+};